ABOUT SPARKLE PR

Sparkle knows the luxury industry by heart: be it watches, fashion, jewellery, cosmetics or art. We build platforms for you to network and acquire high net worth individuals.

We increase your brands visibility through smart communication and PR concepts, editorial coverage, strategic alliances and events. From single events and one-time product placements to comprehensive brand strategies, Sparkle raises your profile.

WHAT WE DO

Design and organise luxury events

Create communication and PR concepts

Manage media relations

Launch brands & products

Coordinate VIP appearances

Pitch products to relevant media outlets

TEAM

SURYIA GRAF
Founder & Director


Born in the fine Watch & Jewelry Industry, Suryia Graf has been active in the luxury industry for over two decades. Previously in charge of International PR & Communication for brands such as Franck Muller or the Mouawad Group, she founded Sparkle PR in 2005 and successfully oversees all activities of the agency. Managing the Zurich Showroom, she’s also in Geneva on a weekly base ensuring global coverage in Switzerland.

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ALTHEA MANI
PR & Event Director


After having obtained a Bachelor degree in Communication, Marketing and PR at Polycom University in Lausanne, followed by her Brevet Federal in PR, combined with a wide range of professional experiences such as Project Executive at MCI Switzerland and Communications Manager, Althea has become the Manager of Sparkle PR Geneva office. She is in charge of all the clients in the luxury fashion and watch making industry as PR specialist and Event Director at the Geneva office, with a strong knowledge of public relations, communication, social media and event management.

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ANNE MOGHIMI-CSANK
PR & Event Manager

Anne has graduated from University of Geneva with a Licence in Political Science. She has gained a ten year experience in the luxury field, previously in charge of communications in the watchmaking business. Passionate about fashion, social media and human relations, Anne has joined the Sparkle team as a PR & Event Director at the Geneva Office.

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JESSY SCHRAG
PR & Event Project Manager

After having graduated from Polycom University in Lausanne with a Bachelor’s Degree in Communication, Marketing and Public Relations, Jessy followed her path in Public Relations with a Brevet Fédéral as a PR Specialist. Passionate about art, horology and fashion, she first gained experience in Communication, Marketing and Event in the jewellery sector during her studies, working with Swiss designers. In 2016, she joined the Geneva Sparkle team where she now works as PR & Event Project Manager and is in charge of public relations, social media presence and event coordination.

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LEA HARTMANN
PR & Event Assistant

Recently having obtained a Bachelor degree in Marketing, Communication and PR from Polycom University in Geneva, Léa worked in various companies in Geneva, Lausanne and Paris as a PR and communication intern. Passionate about fashion, art and luxury, she joined the Sparkle Team in 2019 as a PR and Event Assistant. Alongside she is also preparing her Brevet Federal as a PR Specialist.

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SOME OF OUR WORK

We propose bespoke services to all our brands & clients.
Brainstorming, thinking outside the box, building sharp & innovative concepts for product launch, media relations or exclusive events is our forte.

OUR REFERENCES

We have over 20 years of consultancy experience in this area of business and we strive to achieve the

following: develop, empower, enable and maintain. Your success is our goal.

GET SOCIAL WITH US

Before you choose us to take on your project you will probably want to know a bit more about us, so

meet the team and follow us on any social media website listed below:

  • Facebook
  • Twitter
  • Instagram

 CONTACT




PHONE & EMAIL

Email     info@sparkle.ch

Phone Geneva    +41 22 700 83 83
Phone Zürich      +41 44 515 62 62

ZURICH OFFICE, DUFOURSTRASSE 48, CH-8008 ZURICH

GENÈVE OFFICE, CARREFOUR DE RIVE 1, CH-1207 GENÈVE