ABOUT SPARKLE PR

Sparkle knows the luxury industry by heart: be it watches, fashion, jewellery, cosmetics or art. We build platforms for you to network and acquire high net worth individuals.

We increase your brands visibility through smart communication and PR concepts, editorial coverage, strategic alliances and events. From single events and one-time product placements to comprehensive brand strategies, Sparkle raises your profile.

WHAT WE DO

Design and organise luxury events

Create communication and PR concepts

Manage media relations

Launch brands & products

Coordinate VIP appearances

Pitch products to relevant media outlets

TEAM

SURYIA GRAF
Founder & Director

Born in the fine Watch & Jewelry Industry, Suryia Graf has been active in the luxury industry for over two decades. Previously in charge of International PR & Communication for brands such as Franck Muller or the Mouawad Group, she founded Sparkle PR in 2005 and successfully oversees all activities of the agency. Managing the Zurich Showroom, she’s also in Geneva on a weekly base ensuring global coverage in Switzerland.

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ALTHEA NERI
PR & Events Manager

After having obtained a Bachelor degree in Communication, Marketing and PR at Polycom University in Lausanne, followed by her Brevet Federal in PR, combined with a wide range of professional experiences such as Project Executive at MCI Switzerland and Communications Manager, Althea has become the Manager of Sparkle PR Geneva office. She is in charge of all the clients in the luxury fashion and watch making industry as PR specialist and Event Manager, with a strong knowledge of public relations, communication, social media and event management.

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JESSICA GRAF
PR & Events Executive

Following a noteworthy educational path with a Bachelor of Law from Zurich University, Jessica also completed a MBA in Luxury Business at Mod’Art and ISC Paris. During her studies, she gained first professional experiences in the Marketing field at Varioshop Design & Realisation and also in the Art business at Sotheby’s. Now, Jessica is following her passion: combining luxury, fashion and jewelry by working as a PR & Events Executive at Sparkle PR Zurich, in charge of the PR between clients and press, social media presence and event coordination.

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DANIELA ALVES
PR & Events Executive

Having graduated from Polycom University in Lausanne with a Bachelor in Communication, Marketing and Public Relations, Daniela also obtained her Brevet Federal as PR Specialist. Following this, she acquired a great amount of knowledge and experience during her time at the fashion department of Zmirov Communication in Paris and on the side she followed one of the passions by working as fashion stylist for different occasions. Up to this day, Daniela is working at Sparkle PR as PR & Events Executive at the Geneva office, in charge of the public relations, social media presence and event coordination.

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SOME OF OUR WORK

We propose bespoke services to all our brands & clients.
Brainstorming, thinking outside the box, building sharp & innovative concepts for product launch, media relations or exclusive events is our forte.

OUR REFERENCES

We have over 20 years of consultancy experience in this area of business and we strive to achieve the

following: develop, empower, enable and maintain. Your success is our goal.

GET SOCIAL WITH US

Before you choose us to take on your project you will probably want to know a bit more about us, so

meet the team and follow us on any social media website listed below:

  • Facebook
  • Twitter
  • Instagram

 CONTACT





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PHONE & EMAIL

Email     info@sparkle.ch

Phone Geneva    +41 22 700 83 83
Phone Zürich      +41 44 515 62 62

ZURICH OFFICE, DUFOURSTRASSE 48, CH-8008 ZURICH

GENÈVE OFFICE, CARREFOUR DE RIVE 1, CH-1207 GENÈVE