Born in the fine Watch & Jewelry Industry, Suryia Graf has been active in the luxury industry for over two decades. Previously in charge of International PR & Communication for brands such as Franck Muller or the Mouawad Group, she founded Sparkle PR in 2005 and successfully oversees all activities of the agency. Managing the Zurich Showroom, she’s also in Geneva on a weekly base ensuring global coverage in Switzerland.
Fairydust opened its jewelry store right in the center of Geneva. Sparkle PR organized the inaugural night event welcoming guests to fashionab...
Sparkle PR produced an Exclusive Private Reopening Party counting 300 guests as well as securing the attendance of international VIP’s such as NY dj...
The House of Vacheron Constantin recently launched its new Overseas timepieces new collection. On this, Sparkle PR organized a top influencers event t...
In November 2016, Ladurée opened its very first Restaurant & Tea Room in Switzerland, at Quai des Bergues in Geneva, by the Lake. Three universes...
2003 : Barbara Boccara and Sharon Krief best friends since childhood launch their ideal wardrobe aka ba&sh. Must-have pieces with a bohemian-chic...
Closed for a couple of months, Longchamp, the renowned French luxury House revealed its new swiss flagship store. Boasting 310m2 features modern des...