ABOUT SPARKLE PR

Sparkle knows the luxury industry by heart: be it watches, fashion, jewellery, cosmetics or art. We build platforms for you to network and acquire high net worth individuals.

We increase your brands visibility through smart communication and PR concepts, editorial coverage, strategic alliances and events. From single events and one-time product placements to comprehensive brand strategies, Sparkle raises your profile.

WHAT WE DO

Design and organise luxury events

Create communication and PR concepts

Manage media relations

Launch brands & products

Coordinate VIP appearances

Pitch products to relevant media outlets

TEAM

SURYIA GRAF
Founder & Director

Born in the fine Watch & Jewelry Industry, Suryia Graf has been active in the luxury industry for over two decades. Previously in charge of International PR & Communication for brands such as Franck Muller or the Mouawad Group, she founded Sparkle PR in 2005 and successfully oversees all activities of the agency. Managing the Zurich Showroom, she’s also in Geneva on a weekly base ensuring global coverage in Switzerland.

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ALTHEA MANI
PR & Event Director

After having obtained a Bachelor degree in Communication, Marketing and PR at Polycom University in Lausanne, followed by her Brevet Federal in PR, combined with a wide range of professional experiences such as Project Executive at MCI Switzerland and Communications Manager, Althea has become the Manager of Sparkle PR Geneva office. She is in charge of all the clients in the luxury fashion and watch making industry as PR specialist and Event Director at the Geneva office, with a strong knowledge of public relations, communication, social media and event management.

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DANIELA ALVES
PR & Event Manager

Having graduated from Polycom University in Lausanne with a Bachelor in Communication, Marketing and Public Relations, Daniela also obtained her Brevet Federal as PR Specialist. Following this, she acquired a great amount of knowledge and experience during her time at the fashion department of Zmirov Communication in Paris and on the side she followed one of the passions by working as fashion stylist for different occasions. « Up to this day, Daniela is working at Sparkle PR as PR & Event Manager at the Geneva office, in charge of the public relations, communication, social media and event management. »

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JESSY SCHRAG
PR & Event Executive

After having graduated from Polycom University in Lausanne with a Bachelor’s Degree in Communication, Marketing and Public Relations, Jessy followed her path in Public Relations with a Brevet Federal as a PR Specialist. Passionate about art and fashion, she gained some experience in Communication, Marketing and Event in the jewellery sector working alongside Nathalie Rossel, designer of the brand Un Chic Fou. She joined the Geneva Sparkle Team in 2015 as PR & Event Executive and she is in charge of the public relations, social media presence and event coordination.

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JULIE MAIO
PR & Event Executive

Currently both studying and working at Sparkle, Julie graduated with a Bachelor’s Degree in International Business Administration & Finance, followed by a Master’s Degree in Strategic Marketing & Communication. Having always been passionate about fashion, luxury and watchmaking, she simultaneously worked for an audio-visual production company whilst keeping a focused eye on luxury watchmaking.
She is now taking one step further into this world working as a PR & Event Executive at Sparkle PR Zurich, in charge of the PR between clients and the press as well as the events coordination.

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SOME OF OUR WORK

We propose bespoke services to all our brands & clients.
Brainstorming, thinking outside the box, building sharp & innovative concepts for product launch, media relations or exclusive events is our forte.

OUR REFERENCES

We have over 20 years of consultancy experience in this area of business and we strive to achieve the

following: develop, empower, enable and maintain. Your success is our goal.

GET SOCIAL WITH US

Before you choose us to take on your project you will probably want to know a bit more about us, so

meet the team and follow us on any social media website listed below:

  • Facebook
  • Twitter
  • Instagram

 CONTACT





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PHONE & EMAIL

Email     info@sparkle.ch

Phone Geneva    +41 22 700 83 83
Phone Zürich      +41 44 515 62 62

ZURICH OFFICE, DUFOURSTRASSE 48, CH-8008 ZURICH

GENÈVE OFFICE, CARREFOUR DE RIVE 1, CH-1207 GENÈVE