2003 : Barbara Boccara and Sharon Krief best friends since childhood launch their ideal wardrobe aka ba&sh. Must-have pieces with a bohemian-chic flair, perfect cuts: it is an immediate success.
Twelve years later, ba&sh finally arrives in Switzerland and opens a first store on Rue de la Fontaine 7, Geneva.
Sparkle PR organized the opening party welcoming local fashion VIPS such as Soraya Bakhtiar (famous blogger), Whitney Toyloy (miss Switzerland 2008) or Sindi Arifi (Miss Suisse romande 2014) all clad in ba&sh of course.
Electro-lounge music, some bubbly, healthy hors-d’oeuvres Barbara & Sharon rocked Geneva’s Happy Few with style.