BA&SH

BA&SH

Since its launch in 2003, the line has evolved around the concept of the “ideal wardrobe”: every-day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts. Barbara and Sharon, the two designers and owners of the brand, work with their feelings and desires: no trend book, but a strong determination and sense of identity that has established their ready-to-wear and accessories lines as a leading, contemporary brand, present in over 400 points of sales throughout the world.

Sparkle is in charge of managing the media and press relations for ba&sh in Switzerland, as well as coordinating photo-shoots with different items for features that interest magazines. Our role is to increase the brand’s visibility in the Swiss luxury market and establish it as a fierce competitor that will attract our broad database of VIP clients.