Ice Watch wishes to establish itself in the watch market as a solid competitor, Sparkle PR is in charge of promoting the Belgian brand by creating solid press relations that will expose the brand in their magazines. Having a wide web of watch industry contacts throughout the country, Sparkle benefits from its connections to increase Ice Watch’s visibility in Switzerland.
Ice Watch is a Belgian watch brand created in 2006 by Jean Pierre Lutgen. This brand wishes to establish itself in an entry-level market, offering a variety of colors and different models. There are over 500 references that are fun and dynamic, with bright colors, as well as more sober and elegant models to sport models, offering a vide range of choice in order to please all types of personalities.