Bomberg is a revolutionary new watchmaking brand in the market: it is original, fun and dynamic. Bomberg has a clear message to pass on to its competitors and to its customers: it is different. Instead of competing in an existing market of luxury watches, the brand chose to stand out by creating a type of luxury watch that is creative and original and would appeal to a whole new range of customers. For this reason, Bomberg’s collections are strong, distinguished, unconventional and of course, Swiss made. With their unique timepieces, they wish to reinvent the watchmaking image in the industry.
By using Sparkle PR’s experience and broad network in the Swiss watch industry, we are able to build solid relations with the press that will expose this new and original watch into the Swiss watch market. Having a broad database of clients, we are able to target the potential clients that would be interested in this type of concept when organizing exclusive events.