ABOUT SPARKLE PR
WHAT WE DO
Design and organise luxury events
Create communication and PR concepts
Manage media relations
Launch brands & products
Coordinate VIP appearances
Pitch products to relevant media outlets
TEAM
SURYIA GRAF
Founder & Director
Born in the fine Watch & Jewelry Industry, Suryia Graf has been active in the luxury industry for over two decades. Previously in charge of International PR & Communication for brands such as Franck Muller or the Mouawad Group, she founded Sparkle PR in 2005 and successfully oversees all activities of the agency. Managing the Zurich Showroom, she’s also in Geneva on a weekly base ensuring global coverage in Switzerland.
SOME OF OUR WORK
We propose bespoke services to all our brands & clients.
Brainstorming, thinking outside the box, building sharp & innovative concepts for product launch, media relations or exclusive events is our forte.
FROM OUR NEWS
FAIRYDUST EVENT
Fairydust opened its jewelry store right in the center of Geneva. Sparkle PR organized the inaugural night event welcoming guests to fashionab...
01.11.2018
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HUGO BOSS EVENT
Sparkle PR produced an Exclusive Private Reopening Party counting 300 guests as well as securing the attendance of international VIP’s such as NY dj...
22.12.2017
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VACHERON CONSTANTIN
The House of Vacheron Constantin recently launched its new Overseas timepieces new collection. On this, Sparkle PR organized a top influencers event t...
22.12.2017
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LADURÉE EVENT
In November 2016, Ladurée opened its very first Restaurant & Tea Room in Switzerland, at Quai des Bergues in Geneva, by the Lake. Three universes...
12.09.2017
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BA&SH EVENT
2003 : Barbara Boccara and Sharon Krief best friends since childhood launch their ideal wardrobe aka ba&sh. Must-have pieces with a bohemian-chic...
19.10.2016
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LONGCHAMP EVENT
Closed for a couple of months, Longchamp, the renowned French luxury House revealed its new swiss flagship store. Boasting 310m2 features modern des...
19.10.2016
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OUR REFERENCES
