Boghossian is a traditional family business that takes pride in its innovative designs, master craftsmanship and detailed techniques. The family wants their line to stand out and be different from other jewelry lines, by making their jewelry unconventional and dramatic.
In order to accomplish their goal, Boghossian contrasts different materials and colors, creating daring choices such as pink and brown or green and purple together. However, while creating their daring and bold jewelry, they still strive to create at the same time delicate, refined and unique pieces. One of the unique facts about this brand is that the family uses the art of inlaying, which is delicately starving a stone to set into another. By using such techniques, the family is able to combine ancient techniques with modern designs, creating a breathtaking effect.
Sparkle PR benefits from a wide network in luxury jewelry in the country, which contributes in building solid press relations that will expose the brand to the Swiss luxury market, as well as in the UK. We also organize exclusive events to increase the brand’s visibility in the luxury market and interest potential clients.