Longchamp is a French luxury leather goods company founded in Paris in 1948 by Jean Cassegrain, whose family still owns and manages the company today. This fashion house is primarily known for its leather and canvas handbags; however, now they have evolved into Prêt-à-Porter and numerous fashion accessories such as shoes. The international brand is present all over the world, with 290 boutiques spread throughout different countries and five Swiss boutiques.
Sparkle is in charge of managing the media and press relations for Longchamp in Switzerland, as well as coordinating photo-shoots with different items for features that interest magazines. Our role is to increase the brand’s visibility in the Swiss luxury market and establish it as a fierce competitor that will attract our broad database of VIP clients.